What happens/ comes to mind as you watch this?

Radiohead, one of the world’s top bands, has joined the MTV EXIT (End Exploitation and Trafficking) campaign, a partnership between the U.S. Agency for International Development (USAID) and MTV to raise awareness about human trafficking. The collaboration takes the Asia MTV EXIT campaign to a global audience, reaching as many as 560 million households worldwide.

“Radiohead is taking MTV EXIT to a new level and expanding the Asia campaign, which is on air, online and on the ground,” said Olivier Carduner, USAID’s Regional Mission Director for Asia.

As part of this effort, Radiohead is releasing a music video on MTV tomorrow (May 1) to the track All I Need, from its album In Rainbows. Filmed by Oscar-winning cinematographer John Seale (“The English Patient”) and award-winning director Steve Rogers, the video depicts a day in the life of both an affluent youngster and a child making shoes in a sweatshop, sending a message that everyone plays a role in trafficking and exploitation.

For more information on USAID and its programs to combat human trafficking around the world, visit http://www.usaid.gov.